Title: Blue Chip

Category: H&J Works

Author: Mingfu Wang

Publisher: Renmin University of China Press

Brief Introduction:

Blue Chips are the mainstay of the capital market. It draws the up and down of the capital market, and directs the inflow and outflow of staple funds. The opportunity of investment in the stock market and the risk involved of both institution and individual investors are tied with the fate of “Blue Chips”. The author in-depth analyzes cooperate governance in this book upon business operation; and the author, as well, addresses the history of “Blue Chips”, investment philosophy, and investment strategy, from the point of view of investment in securities.

There are four sections in this book: 1. The definition of “Blue Chips”. It provides answers to the origin of the tag “Blue Chips”, the characteristics of “Blue Chips” company and its corporate finance, and the characters of capital market. 2. The evolvement of “Blue Chips” companies, using Doe Jones index 30 as the standard. Thorough research on the development of giant “Blue Chips” conglomerate from the management point of view; conclude and epurate the common rule, and construct the strategic model of successfully creating giant “Blue Chips” companies in China’s special business environment. 3. The life cycle of “Blue Chips” stock and its investment strategies. From the security investment point of view, systematic observation of the rising of investment trends in “Blue Chips”, the investment mentality and its status in security investment philosophy pedigree, the one hundred years history of Wall Street “Blue Chips” companies, and the three major strategies in investing “Blue Chips” stocks. 4. Upon the lessons of Chinese stock market, summarize the “twelve admonition ” of investment in “Blue Chips” under the special circumstance of Chinese stock market.